Brand Website: https://www.mandom.co.jp/en/products/bifesta.html

Bifesta is a Japanese skincare brand from Mandom Corporation, launched in 2011 and created for women who prioritise a "beautiful complexion" and want their skin to shine with natural beauty. The brand's message centres on the idea that "cleansing is the beginning of beauty" — meaning, removing makeup and impurities is not just the end of the day's regimen, but the first step towards healthy, cared-for skin.