Brand Website: https://www.yatsenglobal.com/perfectdiary
Perfect Diary is one of China's most influential modern beauty brands, known for combining international-standard formulas, fashion-forward design, and affordable luxury pricing. Launched in 2017, the brand quickly rose to global recognition through its innovative collaborations, high-performance makeup products, and sophisticated digital marketing approach. Perfect Diary has become a go-to brand for young consumers seeking professional makeup results without the premium cost.