Brand Website: http://www.cledepeau-beaute.com/int/

Known as Clé de Peau Beauté (CPB) in French, the brand means "the key to beautiful skin". Established in 1982 in Japan, CPB is a subsidiary brand of Shiseido Co. Ltd and concentrate in the manufacture and distribution of ultra-luxurious skin care and make-up products. CPB believes that each and every skin cell is capable of thinking and processing information just like the human brain. Therefore, it adopted this advanced beauty "Neuro Skin Theory" in product development, resulting in an improved skin texture.